The Journal

Notes from the house.

On brand, content, psychology and craft, written for founders and teams who would rather understand the work than guess at it.

Psychology · 5 min read

What makes a beauty brand feel expensive

Content · 4 min read

AI content for skincare brands: a practical, honest guide

Growth · 4 min read

Social media for aesthetics clinics

Growth · 4 min read

Meta ads for beauty and skincare brands

Craft · 5 min read

How to render every shade of dark skin true in AI images

Brand · 4 min read

Designing an Instagram feed that reads as one composition

The Journal

The Journal, in your inbox.

One considered letter a month on brand, content and craft, with the ideas we are testing in the house.

Your email address

One letter a month. Unsubscribe in one click.