Your craft deserves a business that holds.
The Retainer House is the complete system for creatives who want monthly clients: price the work properly, win it in the right conversation, put it in writing, prove the value every month, and renew with confidence.
Built from the house's own working retainer system. Every template is editable in Google Docs, Word, Sheets and Excel.
The work was never the problem.
You are good at what you do. That has never been the question. The trouble lives around the work: the price you guessed on a call, the scope that quietly doubled, the invoice that is three weeks late, the report that is really a folder of screenshots, and the renewal you keep putting off because you are afraid to ask for more.
You are not alone in this. In one national study of freelancers, 71 percent had struggled to get paid at least once in their careers. And when clients leave agencies, research points to dissatisfaction with delivery and value far more often than to price. Craft wins clients. Systems keep them.
One house, eight rooms.
The Retainer House gives you one connected system, organised as eight rooms that follow a client from the first call to the renewal. You will know your floor price and why. You will run calls that uncover value before you name a number. You will send proposals that make choosing easy, agreements that protect both sides, and a monthly report your client can forward straight to their boss.
It will not sign clients for you. It will make every step clearer, calmer and more professional.
Room by room.
Room 01 · Price.
The Retainer Pricing Calculator, in Google Sheets and Excel, finds your floor price from your real costs and capacity, then designs three tiers.
Room 02 · Discover.
The Discovery Call Script: a 30-minute structure with the exact questions, graceful answers to tricky moments, and a fit scorecard.
Room 03 · Propose.
The Tiered Proposal: three investment options framed so the right one is easy to choose, with follow-up messages that add value.
Room 04 · Agree.
The Social Media Management Agreement template, covering deposits, late payments, approvals, revisions, ownership, AI content and data. Have it reviewed by an attorney where you work before you use it.
Room 05 · Welcome.
The Onboarding Questionnaire and kickoff agenda that set the rhythm from week one.
Room 06 · Deliver.
The Content Calendar: a monthly grid, a weekly production board and an approvals log.
Room 07 · Prove.
The Monthly Proof Report and KPI Scorecard, including a talking-points page for your client's decision-maker.
Room 08 · Renew.
The Renewal Conversation, with a rate-review letter and a case-study template. And in every room: a short walkthrough video.
Choose your edition.
At a monthly retainer of JMD 160,000, the Complete edition costs about one-sixth of a single month.
Orders are in US dollars: send your order request, and the house emails you within one business day to complete payment and send your files. Paying in Jamaican dollars? Say so in your order note. Founding prices end on a date the house will publish at launch.
Who it is for.
- you manage social media, create content, design, write or shoot, and want predictable monthly income;
- you have a few clients on loose arrangements and want to formalise them without losing them;
- you are ready to raise your rates and want a fair, confident way to do it;
- you run a small studio and want one system everyone follows.
It is not for you if:
- you prefer to work without written agreements;
- you are looking for a shortcut to clients without the work of delivering well;
- you already run an agency with its own legal team, contracts and client systems (you may still enjoy it, but you may not need it).
How it works.
Price. Spend 30 minutes with the calculator and find your floor.
Pitch. Run the discovery call and send the three-option proposal.
Protect and prove. Sign the agreement, welcome the client, deliver on the calendar and report every month.
Renew. Use the renewal conversation to review results and set the next season's rate.
Every template in this house formalises something we already do in our own retainers: the 50 percent deposit, the 48-hour approval window, and the talking points that open every report. We have removed every client detail and kept every lesson.
With care,
The CHÉ team
Questions, answered.
Is this only for social media managers?
Is the agreement valid where I live?
Does the calculator work in my currency?
Which software do I need?
I'm just starting out. Is this too advanced?
Will it tell me exactly what to charge?
Can I use the templates with my clients?
Are the examples from real clients?
Will this get me clients?
Our Working Promise.
Put the pricing calculator and the discovery script to work within 14 days of purchase. If you have used them and do not feel more confident pricing and pitching a retainer, send us your completed calculator and tell us what fell short. We will help you close the gap or refund you in full. This policy does not affect any rights you have under the consumer laws where you live.
Run your studio like a house.
Calm systems, clear agreements, and work that proves its worth every month.