The Bayit System

The Bayit System: four rooms, one house.

Everything your growth depends on, built and run from one house. Each room has one job, and together they turn a brand into a business people choose.

Compare the partnerships
I · Foundation

Foundation.

Brand strategy, identity, website and conversion. The house has to be beautiful and easy to buy from before anyone is invited in.

II · Traffic

Traffic.

Paid social on Meta, TikTok, LinkedIn and Pinterest, plus search. We open the doors to the right people, not simply more people.

III · Relationship

Relationship.

Content, community and email that turn attention into loyalty.

IV · Proof

Proof.

Analytics and plain-language reporting, every month. We measure, learn and evolve.

The four rooms

Four rooms, each with one job.

Room 01 · Foundation.

The house has to be beautiful and easy to buy from before anyone is invited in.

In this room: brand strategy and positioning; visual identity and brand world; website design and development; conversion rate optimisation.

Room 02 · Traffic.

We open the doors to the right people, not simply more people.

In this room: paid social on Meta, TikTok, LinkedIn and Pinterest; search engine optimisation; audience building and retargeting.

Room 03 · Relationship.

Cinematic storytelling turns a first glance into a lasting following.

In this room: social media management and community care; signature AI content, from brand films and commercials to creator-style ads; content marketing and copywriting, from articles and e-books to case studies and scripts; email marketing and automation. It is also where our standard for rendering every shade of skin lives: Melanin True.

Room 04 · Proof.

We do not guess. We measure, learn and evolve.

In this room: analytics and results dashboards; competitor insight; a monthly report in plain language.

Monthly partnerships

Choose your stage of evolution.

Three partnerships, named for the butterfly's becoming. Each begins with a strategy session and a 30-day plan, and each is reported openly every month. Partnerships run for a minimum of three months, because algorithms, audiences and ad campaigns all need a full season to learn.

Stage one · Signature content and community

Chrysalis

1,650USD a month
  • A monthly content strategy and calendar
  • 12 feed posts, including 4 cinematic or creator-style AI reels
  • 12 story sequences with polls, quizzes and questions
  • Captions, hashtags, alt text and scheduling on two platforms
  • Community care, with comments and messages answered five days a week
  • A monthly performance report and review call
Our recommendation
Stage two · Content plus paid growth

Metamorphosis

2,950USD a month
  • Everything in Chrysalis, with 8 AI reels each month
  • Paid social management on Meta plus one more platform
  • 6 new ad creatives every month, tested and refined
  • Audience building, retargeting and weekly optimisation
  • One landing page or lead form optimised each quarter
  • Check-ins every two weeks and a monthly return report
Stage three · The full Bayit System

Monarch

5,200USD a month
  • Everything in Metamorphosis
  • A Signature AI Brand Film every quarter
  • Email marketing and automation, including welcome and follow-up flows
  • SEO: an audit, a keyword strategy and two articles every month
  • Monthly conversion experiments on your site
  • A live results dashboard, quarterly competitor insight and a monthly strategy session

We recommend a starting ad budget of USD 500 a month for Metamorphosis and Monarch, paid directly to the platforms so every dollar is visible to you.

Signature projects

Made once. Made to last.

The Blueprint

USD 1,950
Strategy

Delivered in 10 business days. Brand positioning, a psychology map of your buyers, a five-competitor scan, messaging and voice, content pillars, visual direction and a 90-day roadmap with the numbers we will measure.

Signature AI Brand Film

USD 2,500
Film

A 45 to 60 second cinematic film, from concept and script to casting direction, generation, edit, score and captions, plus three cut-downs for Reels, Stories and feeds.

UGC Ad Pack

USD 1,400
Ads

Six creator-style video ads (three hooks across two angles), written from real buyer psychology and ready for Meta and TikTok.

The Bayit Build

From USD 3,500
Website

A five to seven page website built to convert, with copywriting, SEO foundations, booking or shop integration, and speed and analytics set up from day one. Online stores are quoted separately.

The Grand Opening

USD 6,000
Campaign

A 30-day launch for a new brand, product, clinic or collection, with the ad budget separate. Campaign strategy, one Signature AI Brand Film, six creator-style ads, twelve feed posts, daily story sequences through launch week, paid campaign management for thirty days and a launch results report.

A jade chrysalis glowing softly on a dark branch.
Additions

Tailor your house.

Additional AI reelUSD 180
Additional social platform, managed monthlyUSD 320 a month
Additional ad platform, managed monthlyUSD 420 a month
Conversion-led landing pageUSD 1,100
Email welcome sequence (five emails, written and automated)USD 700
SEO audit and keyword mapUSD 600
Competitor analysis report (five brands)USD 450
Results dashboard setupUSD 480
Priority delivery within 72 hours+30%
How it works

From first conversation to first results.

01

Discovery.

A Brand Evolution Session, or a complimentary 20-minute fit call, so we understand where your brand is and where it wants to go.

02

Proposal.

A personalised proposal with brand-specific concepts, so you can see the direction before you commit.

03

Onboarding.

A welcome questionnaire, access set-up and a strategy session. Your first 30-day plan arrives within five business days.

04

Creation.

Content is shared for approval ahead of time. You have 48 hours to review, with two rounds of refinements on every piece.

05

Proof.

A monthly report in plain language: what we made, what it did, what we learned and what we will change next.

Every partnership begins with .

Our promises

The fine print, kept simple.

Clear terms.

Partnerships are billed monthly in advance. Projects begin with a 50% deposit, and the balance is due on delivery.

Honest results.

We never promise virality or a guaranteed number of views or sales. We promise craft, strategy, speed and honest measurement, and we improve every month.

Responsible AI.

We create with AI openly. We never present an AI person as a real customer or a real testimonial, and we secure consent before referencing any real person's likeness.

Your ownership.

Final content belongs to you once each invoice is settled.

A limited roster.

The house takes on a small number of partners each quarter, so every brand receives our full attention.

Questions, answered

Questions, answered.

Is there a minimum term?
Partnerships run for a minimum of three months, because algorithms, audiences and ad campaigns all need a full season to learn. We review the results together before each new season begins.
Is the ad budget included?
No. Ad budgets are paid directly to the platforms, so every dollar is visible to you. For Metamorphosis and Monarch, we recommend starting from USD 500 a month.
Can you guarantee views, followers or sales?
No, and we would be wary of anyone who does. We promise craft, strategy, speed and honest measurement, and a monthly report that shows what is working and what we are changing.
How do you use AI?
Openly. We use the leading AI tools to create films, images and creator-style ads, directed by people and checked against our standard. We never present an AI person as a real customer or a real testimonial, and we secure consent before referencing any real person's likeness.
Which brands do you work with?
Beauty, skincare, cosmetics, aesthetics and wellness brands are our focus. We also take on a small number of premium e-commerce and service brands when the fit is right.
How many refinements are included?
Content is shared for approval ahead of time. You have 48 hours to review, with two rounds of refinements on every piece.
Who owns the work?
Final content belongs to you once each invoice is settled.
How does billing work?
Partnerships are billed monthly in advance. Projects begin with a 50% deposit, and the balance is due on delivery.
Where is the house based, and do you work with brands in Jamaica?
CHÉ is a fully remote house that operates from Jamaica and works with brands wherever they are. If you are looking for a digital marketing agency in Jamaica, we would be glad to talk: brands based in Jamaica are invoiced in Jamaican dollars, and brands elsewhere in US dollars.
How do we begin?
Book a Brand Evolution Session, or a complimentary 20-minute fit call if you would like to talk first.
Begin

Begin with one conversation.

A Brand Evolution Session is ninety minutes with the house, followed within 48 hours by a written ten-point roadmap. The full fee is credited toward any partnership or project you begin within 14 days.