Selected work

Brands that stopped being seen and started being chosen.

Every project begins with the same question: what would make the right people choose this brand? Here is what that looked like in practice.

Selected work

The work, as it lived.

Every piece opens full screen. Carousels swipe as carousels, stories play frame by frame, and you can move between clients without losing your place.

Carousel Story Website
HG AestheticsThe Smooth-Skin EditCarousel · 3 slidesA carousel that answers the first question a client asks, what changes after two sessions, then shows progress honestly and explains why it works.
MedaraScrubs that move with you through every shift.Feed postProduct, price and colours in one calm frame, made for the people who wear them through long shifts.
HG AestheticsQuick question.Story · 3 framesA poll opens the conversation, the second frame gives the reason, and the third makes booking a single tap.
MedaraKnow your numbers at home.Carousel · 3 slidesUseful first: the home check-in kit with every price listed, then the free-shipping threshold that makes the next step obvious.
HG AestheticsYour smooth-skin era starts now.Feed postThe launch post: warm light, one promise and a clear next step to book a consultation.
MedaraWhat is your shift colour?Story · 3 framesA colour quiz invites a tap, the next frame shows the stretch, and the last frame links straight to the scrubs.
HG AestheticsBecause luxury is not having to think about shaving.Paid adAn ad built on the feeling rather than the procedure, with one clear call to book.
MedaraScrubs that keep up with your shift.Paid adTwo clinicians in motion, one promise and a shop button: an ad that reads in a second.
HG AestheticsSmooth skin, soft lashes and brows.Website conceptA landing section that brings three treatments together under one standard of care.
MedaraPutting health back into your hands.Website conceptA landing section that leads with the promise, then scrubs, diagnostic tools and mobility aids.

Client names and work appear with each client's permission, to be confirmed in writing before this page goes live. People in the HG Aesthetics and Medara pieces are made with AI.

Concept studies

Directed, not defaulted.

We also build concept worlds for brands we would love to work with, so they can see the direction before they commit. This is the difference direction makes: drag across the frame to compare an undirected default image with the house's directed portrait.

Concept work: both images are made with AI. We show concept studies for named brands only with each brand's permission.

Concept work, made with AI: a generic stock-style image of a woman in a bland office lobby under flat fluorescent light.Concept work, made with AI: A woman with deep brown skin and a sleek low bun stands in an olive suit beside a tall window in a travertine and plaster room.The defaultDirected
A calm treatment room with a sage-draped treatment bed and limewashed walls.
An aesthetics clinic

Trust before the first consultation: calm rooms, real light and a booking path that reassures.

Unbranded amber, green and brown dropper bottles on a travertine block with olive leaves.
A skincare brand

A world built around the product, where texture and ritual do the selling.

A curved emerald velvet sofa and a potted olive tree in a pale plaster room.
A wellness studio

A feed that feels the way the experience feels, booked for the craft rather than the discount.

House films

House films.

Short films made by the house to explore the language of evolution: wings that become leaves, textures that transform, and light that flatters every shade of skin. Each plays muted until you choose sound.

House film · Made with AI
House film · Made with AI
House film · Made with AI
Begin

Your brand is next.

Tell us what would make the right people choose your brand. We will show you how we would build it.