Who we serve · Cafés, coffee and restaurants

Make them crave it before they arrive.

Guests choose where to eat on a phone, in seconds, and remember a café by its cup, its sign and its first photograph. We build the whole brand: the identity and everything it lives on, from cups and signage to the menu, the website, the photography and the social that fills the room.

See the concept work
Who it is for

For the places people queue for.

Cafés and coffee shops

A name people say out loud, cups they photograph and a counter that sells the second order.

Restaurants and dining rooms

Menus, photography and a booking path that turn a first look into a reservation.

Bakeries, juice bars and takeaway

Packaging, signage and an order page built for speed.

How we work with cafés and restaurants

Appetite is the brief.

Appetite first.

Every plate and cup is lit and styled to look worth the trip, and any concept imagery made with AI is labelled as such.

The brand on everything the guest touches.

Cups, sleeves, bags, signage, menus and uniforms, designed as one system and handed over print-ready for your printer and sign maker.

Orders, not only likes.

Menus, ordering and reservations visible from the first screen, with social that sends people straight to them.

Measured every month.

A plain-language report on what people saw, ordered and booked, and what we change next.

What we do

Services for cafés and restaurants.

The Brand Evolution Session

USD 300
Where every partnership begins

Ninety minutes with the house, then a written ten-point roadmap within 48 hours. The fee is credited toward any partnership or project begun within 14 days.

The Blueprint

USD 1,950
Strategy

Audit, positioning, content system and measurement plan, delivered in 10 business days.

Brand identity and packaging

Quoted on request
Branding

The name, logo, colour and type, and every surface they live on: cups, sleeves, bags, signage and menus.

The Bayit Build

From USD 2,500
Website

A website with the menu, ordering and reservations up front, and analytics set up from day one.

House Care

USD 1,500 a month
Website care

Your website kept current after launch: content and page updates, fixes and ongoing maintenance every month, with a short monthly care report.

Out in the world

From USD 350
Billboards, signage and print

Billboards in print and on screen, bus shelters, storefront signs and menu boards in your own look, ready for print. From USD 350 a design, including the concept, two rounds of revisions and print-ready files; printing and media space are separate.

Chrysalis

USD 1,650 a month
Content and community

Content on Instagram and one more platform: new dishes and drinks, the people behind the counter, and the moments guests share.

Metamorphosis

USD 2,950 a month
Content plus paid growth

Everything in Chrysalis, with paid campaigns when you are ready to fill more tables.

The Grand Opening

USD 6,000
Campaign

A 30-day launch for a new café, restaurant or menu, with the ad budget separate.

Concept work

Three tables, imagined in full.

Three complete brand worlds for cafés and restaurants, each worn by a sample brand the house created: Kotch, a café; Hollin & Fig, coffee by day and fire by night; and Crimp, a Kingston bakehouse. No real business, guest or staff appears in them.

Concept · Kotch

A café made for slowing down: take a kotch, and stay a while.

Concept work
A café, coffee and kitchen · billboard in motion

Take a kotch.

The billboard on the coast road comes alive: the headline rushes in and settles, the cup slides onto the ink stripe and steams, and the mark lands on the beat.

Worn by Kotch, a sample brand the house created.

A white corner café at dusk with a lit KOTCH fascia sign reading Coffee · Tea · Kitchen, a round green blade sign with a K, tables outside and warm light inside
Concept work
A café, coffee and kitchen · building sign

Lit for the evening.

The café front at dusk: a lit fascia and a round blade sign, made to be seen from across the street.

Worn by Kotch, a sample brand the house created.

An Instagram post on bright green reading WE'RE OPEN. Take a kotch., four Kotch drinks in a row, and a black band with KOTCH, Kingston, open daily from 7 a.m. and an Order ahead button
Concept work
A café, coffee and kitchen · Instagram

We're open.

The launch post: four drinks on Kotch green, with one tap to order ahead.

Worn by Kotch, a sample brand the house created.

An Instagram carousel cover on green reading WHAT'S YOUR KOTCH? Swipe for the menu, with four Kotch drinks and a black band reading KOTCH and Coffee, tea, kitchen
Concept work
A café, coffee and kitchen · Instagram carousel

What's your kotch?

A carousel that swipes through the menu, drink by drink and plate by plate.

Worn by Kotch, a sample brand the house created.

The Kotch home page: TAKE A KOTCH. Coffee, tea and a likkle extra., four drinks on green, an iced latte at J$700, and Order ahead, See the menu and Reserve buttons above a black ticker
Concept work
A café, coffee and kitchen · website

Order ahead, a tap away.

Order ahead, the menu and Reserve sit in the header and on the first screen, with the drinks as the hero.

Worn by Kotch, a sample brand the house created.

The Kotch identity: the wordmark on green, Kotch a while., a round K seal, the palette of Kotch Green, ink and white, the typefaces and a sample menu
Concept work
A café, coffee and kitchen · identity

One green, made to be seen.

The wordmark, the seal, the type and a menu of coffee, tea, cold drinks and Jamaican food.

Worn by Kotch, a sample brand the house created.

Four Kotch cups on a bright green set: a hot coffee cup with a black sleeve, a tea cup, an iced coffee and a mango frappé, each carrying KOTCH, under Kotch a while.
Concept work
A café, coffee and kitchen

Kotch a while.

“Kotch” is Jamaican for stopping to rest a while. The name is on every cup, hot, iced and blended.

Worn by Kotch, a sample brand the house created.

A roadside billboard on a coastal highway at sunset reading TAKE A KOTCH. beside a Kotch hot cup on a black diagonal and a round K mark, with the sea and palms behind
Concept work
A café, coffee and kitchen · billboard

On the coast road.

The billboard as printed: the headline, the cup on its ink stripe, the mark and the hours.

Worn by Kotch, a sample brand the house created.

Concept · Hollin & Fig

Coffee by day, fire by night: a café that becomes a dining room when the sun goes down.

Three Hollin & Fig posters on deep fig: The first course is coffee; Wine by the glass; Save room for fig
Concept work
A café and kitchen · the campaign

Coffee by day, fire by night.

Posters for the morning cup, the evening glass and the fig tart in between.

Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.

Three Hollin & Fig cups on deep fig: a hot cup, an iced coffee and a fig tea with its tag
Concept work
A café and kitchen · packaging

Cups in deep fig.

A hot cup with a fig sleeve, an iced coffee and a fig tea, all in one colour.

Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.

The Hollin & Fig café front at dusk with a lit fascia sign and a round blade sign
Concept work
A café and kitchen · signage

The front at dusk.

A lit fascia and a round blade sign for the evening crowd.

Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.

Concept · Crimp

A Kingston bakehouse named for the hand-crimped edge of the Jamaican patty, passed warm through the window every morning.

The Crimp identity board: the half-moon patty mark, Crust, white and ink, Rubik type and the bakehouse photographs
Concept work
A bakehouse · identity

Named for the crimp.

Crust, white and ink in Rubik, with a half-moon patty mark and its fork-pressed edge.

Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.

Three Crimp Instagram posts: First batch is out; Crimped by hand; Bun, cheese and a hot cup
Concept work
A bakehouse · social

First batch is out.

Three posts for the morning window: patties, coco bread, bun and a hot cup.

Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.

The Crimp home page: Crimped by hand, with Order ahead and See the menu beside a tray of golden patties
Concept work
A bakehouse · website

Crimped by hand.

Order ahead or see the menu from the first screen.

Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.

Two Crimp phone screens: the home page and ordering ahead with a pickup time
Concept work
A bakehouse · on a phone

Order ahead, collect at the window.

Pick a time, choose your patties and collect them warm from the window.

Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.

Questions, answered

Questions, answered.

Can you brand our cups, bags and signage?
Yes. We design the identity and every surface it lives on, and hand over print-ready files for your printer and sign maker.
Do you build ordering and reservations?
We design the menu, ordering and reservation pages. The Bayit Build runs them, or we design them for the platform you already use.
Do you make content for Instagram and TikTok?
Yes. We plan and make the content that brings people in, and report every month on what it did.
Where do you work?
We work with brands in Kingston and across the island, and remotely with brands in the United States, the United Kingdom and Canada.
Begin

Your café is next.

A Brand Evolution Session is ninety minutes with the house, followed within 48 hours by a written ten-point roadmap. The fee, USD 300, is credited toward any partnership or project you begin within 14 days.