HG AestheticsLess hair, more confidence.Feed postHG’s own caption becomes the headline: what HG takes away is set small and what it gives is set large.
Selected work
Brands that stopped being seen and started being chosen.
Every project begins with the same question: what would make the right people choose this brand? Here is what that looked like in practice.
Selected work
The work, as it lived.
Every piece opens full screen. Carousels swipe as carousels, stories play frame by frame, and you can move between clients without losing your place.
Carousel Story Website
MedaraWhat is your shift colour?Carousel · 4 slidesEach Pax colour gets its own lit set, and one white shift tag carries the colour, cut and price.
HG AestheticsLaser, explained.Carousel · 3 slidesHG’s laser explainer in three slides, one fact each, ending largest on “results.”.
MedaraScrubs that move with you.Feed postThe launch post: one nurse on a blue set and one shift tag with every fact a buyer needs.
HG AestheticsBecause luxury is not having to think about shaving.Reel · 7-second loopThe paid ad in motion: “luxury” grows and “shaving” shrinks.
MedaraThe colourway loop.Reel · 8 secondsFour colours hold and dissolve one into the next while the question and the shop line stay put.
MedaraPick your Pax colour.Story · 3 framesA colour poll, then two product truths, each worn on its shift tag, then a way to shop.
HG AestheticsLaser hair removal and luxury hybrid lashes.Website concept · desktopA booking site for laser hair removal and luxury hybrid lashes in HG’s garnet, with their preparation advice in their own words; a concept, not a live site.
MedaraKnow your numbers at home.Carousel · 3 slidesA home check-in kit: the devices, what each is for, the prices from medaragrp.com and the free-shipping line.
HG AestheticsA thing of the past.Story · 3 framesThree frames from one of HG’s captions, ending on the booking link.
MedaraScrubs that keep up with your shift.Paid adTwo people, two colours, one banded tag with the product truths, free shipping on two sets and the price.
MedaraPutting health back into your hands.Website concept · desktopA homepage concept that shops by colour, by need and through Health Bites, with the shift tag on the hero.
MedaraThe website on a phone.Website concept · 6 phone screensThe same homepage concept at phone size, screen by screen.
Concept studies
Directed, not defaulted.
We also build concept worlds for brands we would love to work with, so they can see the direction before they commit. This is the difference direction makes: drag across the frame to compare an undirected default image with the house's directed portrait.
Concept work: both images are made with AI. We show concept studies for named brands only with each brand's permission.
The defaultDirectedConcept work
Built before the first meeting.
Two website concepts, made for firms we would love to work with and shown with their names removed: a land-title and survey firm, and a Florida-to-Jamaica freight company. Open any piece to scroll the site, swipe the phone screens and watch it move.
A land-title firmLand in your name.Desktop and phoneThe home page on a laptop and a phone, set on the firm's own navy and survey-line motif.
A freight companyAlways in sight.Desktop and phoneThe home page on a laptop and a phone, above a container port at dusk.
A land-title firmThe website.Website conceptWalks a family from land without papers to a registered title, in five plain steps.
A freight companyThe website.Website conceptEvery parcel in sight, from Florida to Jamaica.
A freight companyThe Instagram ad.Paid social · 4:5Always in sight, made for the feed.
A land-title firmScroll.Silent loopA paced scroll through the home page on a laptop, from the promise to the services and back to the top.
A land-title firmFive steps to a title.Desktop detailThe process in a browser window: five numbered steps in plain words.
Concept work
Every concept, room by room.
The brand worlds the house has built for every kind of client we serve, each worn by a sample brand the house created. Swipe through each one, or open its room to see it in context.
Beauty, aesthetics and wellness
See the roomCalla & Clay
A skincare brand · 2 pieces
A skincare brand
Clear actives, measured to the drop.
The product as its own proof: the serum, its carton and the dose ruler, in hard studio light.
Worn by Calla & Clay, a sample brand made by the house with AI.
A skincare brand · out of home
One drop, morning and night.
The dose ruler on the street, in a lit shelter on a palm-lined avenue.
Worn by Calla & Clay, a sample brand made by the house with AI.
Gamut
A cosmetics brand · 2 pieces
A cosmetics brand
One coat. All shine.
One shade, one face, one number: shade 07 is the hero on every surface.
Worn by Gamut, a sample brand made by the house with AI.
A cosmetics brand · out of home
One fuchsia. Every skin.
Three skin depths in the same fuchsia, above a city street at blue hour.
Worn by Gamut, a sample brand made by the house with AI.
Coilhouse
A natural hair studio · 4 pieces
A natural hair studio · identity
Gentle hands. No pulling. No rushing.
Star apple and night on white, Gloock over Albert Sans, and a coil that turns through every page.
Worn by Coilhouse, a sample studio made by the house with AI. No real salon, stylist or client appears.
A natural hair studio · social
Your coils, cared for.
Three posts on healthy hair first, for every texture and every age.
Worn by Coilhouse, a sample studio made by the house with AI. No real salon, stylist or client appears.
A natural hair studio · website
Healthy hair first.
Book a chair or meet the stylists from the first screen.
Worn by Coilhouse, a sample studio made by the house with AI. No real salon, stylist or client appears.
A natural hair studio · on a phone
Book a chair in a few taps.
Choose the service, the stylist and the time, all on a phone.
Worn by Coilhouse, a sample studio made by the house with AI. No real salon, stylist or client appears.
Healthcare
See the roomWellmere Family Practice
A family practice · 4 pieces
A family practice
Every age. One family doctor.
The arch frames the whole promise: one doctor who knows the whole family.
Worn by Wellmere Family Practice, a sample practice made by the house with AI. No real practice, clinician or patient appears.
A family practice · out of home
On the way to school.
The arch poster in a bus shelter on a tree-lined street.
Worn by Wellmere Family Practice, a sample practice made by the house with AI. No real practice, clinician or patient appears.
A family practice · signage
The sign at the door.
The arch carried onto the practice front, in lilac on white.
Worn by Wellmere Family Practice, a sample practice made by the house with AI. No real practice, clinician or patient appears.
A family practice · website
Booking a tap away.
Book a visit, the clinicians and the hours, right on the first screen.
Worn by Wellmere Family Practice, a sample practice made by the house with AI. No real practice, clinician or patient appears.
Pellucid Imaging & Labs
Imaging and labs · 4 pieces
Imaging and labs · identity
One clear lens.
Every picture is seen through a clear circle with a fine scale, in Lens Ice and Clear Ink.
Worn by Pellucid Imaging & Labs, a sample practice made by the house with AI. No real practice, clinician or patient appears.
Imaging and labs · social
Clear answers, kindly given.
Three posts that walk a first visit, from a warm welcome to results in plain words.
Worn by Pellucid Imaging & Labs, a sample practice made by the house with AI. No real practice, clinician or patient appears.
Imaging and labs · website
See clearly. Feel sure.
Book a scan or find a lab test right on the first screen.
Worn by Pellucid Imaging & Labs, a sample practice made by the house with AI. No real practice, clinician or patient appears.
Imaging and labs · on a phone
Your results, in plain words.
Results arrive on the phone with a plain-words summary and a way to ask a question.
Worn by Pellucid Imaging & Labs, a sample practice made by the house with AI. No real practice, clinician or patient appears.
Smile Cay Dental Studio
A dental studio · 4 pieces
A dental studio · identity
A little island of calm.
Fresh Mint and deep-sea ink on white, with a smile curve under the words that matter.
Worn by Smile Cay Dental Studio, a sample studio made by the house with AI. No real practice, dentist or patient appears.
A dental studio · social
Raise a hand. We pause.
Three posts for anyone who used to dread the chair, and for the little ones too.
Worn by Smile Cay Dental Studio, a sample studio made by the house with AI. No real practice, dentist or patient appears.
A dental studio · website
The dentist you’ll look forward to.
Book a visit or meet the team, right on the first screen.
Worn by Smile Cay Dental Studio, a sample studio made by the house with AI. No real practice, dentist or patient appears.
A dental studio · on a phone
Booking in three taps.
Choose what brings you in, pick a day and a time, and confirm.
Worn by Smile Cay Dental Studio, a sample studio made by the house with AI. No real practice, dentist or patient appears.
Logistics
See the roomTidewright Freight & Courier
A courier and freight brand · 4 pieces
A courier and freight brand
Every minute, accounted for.
The night port as the stage, and the live tracking line as the hero.
Worn by Tidewright Freight & Courier, a sample brand the house created.
A courier and freight brand · Instagram
Live, to the minute.
A live tracking card over the aircraft being loaded at night, with one tap to track.
Worn by Tidewright Freight & Courier, a sample brand the house created.
A courier and freight brand · out of home
On the road out of the port.
The billboard where the trucks pass, lit for the night shift.
Worn by Tidewright Freight & Courier, a sample brand the house created.
A courier and freight brand · fleet
The fleet is the billboard.
The signal line and its stops along every van, so each delivery advertises the next.
Worn by Tidewright Freight & Courier, a sample brand the house created.
Landed
A courier · 4 pieces
A courier · identity
It landed.
Violet and periwinkle in Gabarito, with a dotted landing arc that ends in a sun dot.
Worn by Landed, a sample courier made by the house with AI. No real courier, customer or driver appears.
A courier · social
Every parish. Every gate.
Three posts about the moment a parcel arrives, from Kingston to every parish.
Worn by Landed, a sample courier made by the house with AI. No real courier, customer or driver appears.
A courier · website
Shop anywhere. It lands at your gate.
Get your own overseas address or track a parcel from the first screen.
Worn by Landed, a sample courier made by the house with AI. No real courier, customer or driver appears.
A courier · on a phone
A message at every step.
Track a parcel from the store to the gate, with a message the minute it lands.
Worn by Landed, a sample courier made by the house with AI. No real courier, customer or driver appears.
Frost & Field
A cold chain · 4 pieces
A cold chain · identity
Picked at dawn. Still cold at the counter.
Field ochre and cold ink in Geologica, with temperatures set large and light.
Worn by Frost & Field, a sample cold-chain company made by the house with AI. No real company, farmer or driver appears.
A cold chain · social
From the boat to the kitchen.
Three posts that follow the cold, from the field and the fishing beach to the kitchen door.
Worn by Frost & Field, a sample cold-chain company made by the house with AI. No real company, farmer or driver appears.
A cold chain · website
The temperature of every crate.
Book a cold run or see the live temperature from the first screen.
Worn by Frost & Field, a sample cold-chain company made by the house with AI. No real company, farmer or driver appears.
A cold chain · on a phone
4.1°C, holding steady.
Every crate’s reading, live on the phone, from farm to kitchen.
Worn by Frost & Field, a sample cold-chain company made by the house with AI. No real company, farmer or driver appears.
Professional and property services
See the roomAshlar & Pike
An architecture and property firm · 3 pieces
An architecture and property firm
Laid by hand.
Dressed granite, oak and still water: the material does the talking.
Worn by Ashlar & Pike, a sample brand the house created.
An architecture and property firm · out of home
On a granite street.
The campaign in a bus shelter at dusk, with almost no type.
Worn by Ashlar & Pike, a sample brand the house created.
An architecture and property firm · site hoarding
The site hoarding.
The brand’s first appearance on a real street, around its own site.
Worn by Ashlar & Pike, a sample brand the house created.
Kincaid Harlow
A law firm · 4 pieces
A law firm · identity
Clear counsel, in plain words.
A seal that carries the firm’s name around the K and H, the mark of an established practice. Midnight navy and paper white only, with Newsreader Display over Libre Franklin.
Worn by Kincaid Harlow, a sample law firm made by the house with AI. No real firm, lawyer or client appears.
A law firm · social
Before you sign anything, ask three questions.
An editorial portrait, The Brief with its three questions, and the firm’s one-page brief itself, signed and sealed.
Worn by Kincaid Harlow, a sample law firm made by the house with AI. No real firm, lawyer or client appears.
A law firm · website
One partner, start to finish.
Navy takes command: Book a consultation sits in the top bar, the menu and the first screen, with the practice areas beside it.
Worn by Kincaid Harlow, a sample law firm made by the house with AI. No real firm, lawyer or client appears.
A law firm · on a phone
Three promises, kept on every matter.
On a phone, each promise is numbered with a section mark, the way a firm numbers its advice, starting with the one-page brief.
Worn by Kincaid Harlow, a sample law firm made by the house with AI. No real firm, lawyer or client appears.
Saltmere
An estate agency · 4 pieces
An estate agency · identity
Everything ripples out from home.
A mark of three gold rings around a burnt orange centre: the home, with everything around it. Tranquil aqua green and burnt orange with a soft gloss, matte gold trim, and Petrona Light over Mona Sans.
Worn by Saltmere, a sample estate agency made by the house with AI. No real agency, agent or home appears.
An estate agency · social
Ask us what’s within ten minutes.
Every post puts the home at the centre of its rings, with the beach, the town and the airport marked in minutes, and never a price.
Worn by Saltmere, a sample estate agency made by the house with AI. No real agency, agent or home appears.
An estate agency · website
Search within five minutes of the sea.
The first screen asks where, how close to the sea and how many bedrooms, and every home is shown at the centre of its rings.
Worn by Saltmere, a sample estate agency made by the house with AI. No real agency, agent or home appears.
An estate agency · on a phone
Every listing, marked in minutes.
On a phone, each listing carries its rings and its minutes: the sea, the square and Montego Bay, with Book a viewing within reach of the thumb.
Worn by Saltmere, a sample estate agency made by the house with AI. No real agency, agent or home appears.
Cafés and restaurants
See the roomKotch
A café, coffee and kitchen · 8 piecesA café, coffee and kitchen · billboard in motion
Take a kotch.
The billboard on the coast road comes alive: the headline rushes in and settles, the cup slides onto the ink stripe and steams, and the mark lands on the beat.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · building sign
Lit for the evening.
The café front at dusk: a lit fascia and a round blade sign, made to be seen from across the street.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · Instagram
We're open.
The launch post: four drinks on Kotch green, with one tap to order ahead.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · Instagram carousel
What's your kotch?
A carousel that swipes through the menu, drink by drink and plate by plate.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · website
Order ahead, a tap away.
Order ahead, the menu and Reserve sit in the header and on the first screen, with the drinks as the hero.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · identity
One green, made to be seen.
The wordmark, the seal, the type and a menu of coffee, tea, cold drinks and Jamaican food.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen
Kotch a while.
“Kotch” is Jamaican for stopping to rest a while. The name is on every cup, hot, iced and blended.
Worn by Kotch, a sample brand the house created.
A café, coffee and kitchen · billboard
On the coast road.
The billboard as printed: the headline, the cup on its ink stripe, the mark and the hours.
Worn by Kotch, a sample brand the house created.
Hollin & Fig
A café and kitchen · 3 pieces
A café and kitchen · the campaign
Coffee by day, fire by night.
Posters for the morning cup, the evening glass and the fig tart in between.
Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.
A café and kitchen · packaging
Cups in deep fig.
A hot cup with a fig sleeve, an iced coffee and a fig tea, all in one colour.
Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.
A café and kitchen · signage
The front at dusk.
A lit fascia and a round blade sign for the evening crowd.
Worn by Hollin & Fig, a sample café made by the house with AI. No real café, guest or staff appears.
Crimp
A bakehouse · 4 pieces
A bakehouse · identity
Named for the crimp.
Crust, white and ink in Rubik, with a half-moon patty mark and its fork-pressed edge.
Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.
A bakehouse · social
First batch is out.
Three posts for the morning window: patties, coco bread, bun and a hot cup.
Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.
A bakehouse · website
Crimped by hand.
Order ahead or see the menu from the first screen.
Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.
A bakehouse · on a phone
Order ahead, collect at the window.
Pick a time, choose your patties and collect them warm from the window.
Worn by Crimp, a sample bakehouse made by the house with AI. No real bakery, baker or customer appears.
House AI films
House AI films.
Three short AI films made by the house: everything we build under one roof, the brands we build for, and how your brand looks out in the world.
House film · Made with AI
House film · Made with AI
House film · Made with AI
Begin
Your brand is next.
Tell us what would make the right people choose your brand. We will show you how we would build it.